Total Access | Read Weed | Book Review

Regis McKenna is a famous person; rather a pioneer in the field of marketing study and Total Access is his take on how the industry and marketing strategy is changing with the advent of IT sector.

McKenna stresses on the different factors that are influencing the prevalent marketing concepts. How the organizations are reaching into the minds of the consumers and how at the same time are becoming vulnerable to consumer acknowledgment of the same. The role of data and its mining is the indercurrent of the without without the jargon.

It stresses that the need of industry is to approach the consumer as the office is round the corner only. If you are interested in reading books on marketing; pick this one up. You won't swear on me.

Written By: Sujoy Ghosh